xavier Hayes

Producer | Creative director

Selected Works

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bdifferent

Creative direction for rollout continuity.

bdifferent

Creative direction for rollout continuity.

bdifferent

Creative direction for rollout continuity.

Bri Feel

Press Photo Shoot

Bri Feel

Press Photo Shoot

Bri Feel

Press Photo Shoot

Gauntlette

Creating a strong personal brand

Gauntlette

Creating a strong personal brand

Gauntlette

Creating a strong personal brand

Alicia Shavonne

Personal brand revamped

Alicia Shavonne

Personal brand revamped

Alicia Shavonne

Personal brand revamped

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Services

Art Direction

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity, guiding every detail for a cohesive, polished result.

Art Direction

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity, guiding every detail for a cohesive, polished result.

Art Direction

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity, guiding every detail for a cohesive, polished result.

Brand Photography & Videography

Artist/client press kits, personal rebrands, merch/product-in-hand lifestyle images—directed posing + clean edits + deliverables formatted for web/social.

Brand Photography & Videography

Artist/client press kits, personal rebrands, merch/product-in-hand lifestyle images—directed posing + clean edits + deliverables formatted for web/social.

Brand Photography & Videography

Artist/client press kits, personal rebrands, merch/product-in-hand lifestyle images—directed posing + clean edits + deliverables formatted for web/social.

Campaign Strategy

Rollout concepts, brand story, moodboards, shot lists, creative systems, and a simple content plan that turns the idea into an execution roadmap.

Campaign Strategy

Rollout concepts, brand story, moodboards, shot lists, creative systems, and a simple content plan that turns the idea into an execution roadmap.

Campaign Strategy

Rollout concepts, brand story, moodboards, shot lists, creative systems, and a simple content plan that turns the idea into an execution roadmap.

Info

What I do

I help brands find clarity and express it through strong, thoughtful visual and audio storytelling.

My background

Originally from Newport News, VA. I’ve been operating within the entertainment industry professionally for 10+ years.

My approach

I approach creative direction by translating a client’s story, goals, and audience into a clear visual and content system that stays consistent across every touchpoint. I lead from concept to execution—shaping the look, guiding performance and composition on set, and delivering final assets that feel intentional, cohesive, and built to convert.

Career

(2015 - 2017) Head Engineer at Blue Room Studios ATL

(2019 - Present) Production Director at Eagles Nest Church

(2024 - Present) Owner/Creative Director at Lightbridge Productions

(2026) CTO at Atlanta Sound Factory